How to sell your product via email marketing?

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Hey, do you have a product ready and not sure how to sell it?

It's really simple.....

1. What's your product?

2. Who is your audience (customers)? 

3. How are you going to make your product visible to the audience?

Let's take an example - Biriyani is your product to be sold

There are two types of Marketing...

B2B - Business to Business 

  • Selling Biriyani to Biriyani shops, restaurants, hotels, etc. (Biriyani Dabara man !!)

B2C - Business to Consumers
  • Selling Biriyani to consumers directly (Bucket Biriyani, 1 kg Biriyani, 1/2 Biriyani and Kuska !!)

Best way to target B2B contacts - Through email as all the CEOs, Franchise holders, Restaurant owners, Hotel owners are professionals and has business email address.

Best way to target B2C contacts- Through Display ads, Youtube ads, Facebook ads, Insta ads etc.... Though they have a personal email address, it doesn't make sense to send an email for a Kuska (1 plate plain biriyani).

Let's focus more on B2B in this blog

There are 5 steps to make your contact purchase your product

  1. Need - Find whether they are in need of your product (Avanuku Biriyani thevapadudha nu kandupudikanum)
  2. Awareness - If they are interested, give them more information on your product. (Thevapadudhunu therinja, unga kadaila ena variety of biriyani iruko elam list potu solidunga)
  3. Consideration - Offer them something others cannot offer and let them know why your product is unique and important for your contact's business. (Unga kada biriyani dha best, unga biriyani la uppu iruku nu solli, best rate um solidunga, customer flat aidanum)
  4. Decide - Have them decide if they want to go ahead with your product or not. At this moment, don't force them except to let them know that your product is the best of all. (Ipa namba getha pesanum - "Pathuko ba, enga kita vanguna unaku labam, apuram un ishtam nu solidanum")
  5. Purchase - Have them purchase your product and enjoy the sales. (Kadaisiya, sari vidu kooda pachadi, brinjal curry, egg, chicken 65 extra tharom nu soli deal pesi mudichuranum)
Remember, this is just an overview of email marketing and not a high-level version.

Let's deep dive into email marketing in the next blog !!

Things are getting interesting....

Hold on !!


With love,
Joshua 💓








Location: Chennai, Tamil Nadu, India

Comments

  1. GunasekarMay 31, 2021 at 9:51 PM

    Biriyani mukkiyam amaicharae

    ReplyDelete
  2. UnknownMay 31, 2021 at 11:59 PM

    Vera level explanation bro...

    ReplyDelete
    Replies
    1. Joshua DanielJune 1, 2021 at 10:32 AM

      Thanks brother...name showing as unknown..May I know your name?

      Delete
  3. Mamatha kakarlaJune 1, 2021 at 8:48 PM

    It is so nice to see engineering graduate talking business terms..that's a classy combination...Due to this combo the output through blog is super hit..the way you compared concept to content is pretty natural as you have touched the core product what people crave for..All the best awaiting further post..suggestion try to merge Data science or AI into these subject as we could see there is a huge uptrend on this combination.

    ReplyDelete
    Replies
    1. Joshua DanielJune 2, 2021 at 11:49 AM

      Hi akka, sure..thank u so much...For AI and data science I need Yamani's help..

      Delete

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